Overview
You have overall responsibility for developing and overseeing the execution of our marketing strategy, to ensure we are positioned as the most trusted and talked about property agency in the Balearics’. This includes the management of the core marketing team and ensuring that regular reporting against objectives is fed back to the founders and wider team.
Responsibilities
Team Management
- Ensuring we have the right people in the right roles, so we have an effective, efficient high– performance team.
- Weekly/monthly reviews & check– ins with core team members.
- Carrying out half year and full year appraisals, giving feedback, and setting development plans for individuals in your team.
- Leading on recruitment for any new team members that may be needed.
Strategy
- Working with co– founders to create a mid– long term vision of where we want to be in 3 or 4 years.
- Setting the annual marketing plan, setting team objectives as well as individual objectives.
- Reporting to the wider team on performance against annual objectives.
- Responsible for reporting on the annual marketing budget and any variances. Maximising the impact of our marketing spend.
- Researching and reviewing our market and competition and presenting insights & opportunities.
- Creating a detailed action plan as to how the annual plan will be executed and then distributing amongst the team.
- Establish Corporate Social Responsibility actions in order to improve our brand image among the communities where we work.
Content
- Oversee a comprehensive production plan, making best use of the in– house production team
- Creation of a content plan, alongside Marketing Coordinator and Social Media & Community manager, identifying the best social channels to use and setting our strategy for each.
Digital
- Create a digital marketing plan, and manage the team to ensure this is carried out.
Brand
- Lead on Customer Touch Points – websites, rental hampers, brochures, cars, dress code – ensuring that everything is considered, on brand & consistent.
- Boost brand awareness both locally and internationally.
- Presence in events representing the brand and building connections with collaborators & potential customers.
PR
- Working closely with our external PR team to ensure we are front of mind for any opportunities that arise & actively suggesting angles which they can pitch to journalists
Website
- Ultimate responsibility for the look, feel, tone of the website, as well as all other touch points.
Specific projects on the horizon
- Oversee a rebrand/repositioning from Real Estate Agents to a more lifestyle focused luxury property agency. To include relook at name, logo, branding, website, services offered etc. Likely to work with a specialist/consultant who will be dedicated to executing this project.
- CM Exclusive Listing Sales & Marketing plan – with support from the sales team creating the unique blueprint for how Charles Marlow sell and market a home
- Deia Artists’ Gallery – this is our latest giving back initiative. Role to include how we can continue to promote this amongst the local community and beyond.
Requirements
You are:
- Experienced working in the luxury sector
- Experienced with CRMs and building out customer journeys
- Experienced in the process of setting annual marketing plans, and managing a larger team to oversee the execution of it
- Creative & able to oversee a successful rebranding/repositioning
Bonus if you are:
- Familiar with the Balearic Islands
- Experienced in the luxury property industry
Benefits
- Friday Wind Down – we close offices from 1pm on Friday
- Quarterly Team Celebrations / Get Togethers
- Flexible Working / Work From Home
- Family Leave (Maternity, Paternity)
- Paid Time Off (Vacation, Sick & Public Holidays)
- Travel paid to Balearics’
